This is the Website Privacy Policy for Highland Electric Fleets, Inc. and its family of companies and affiliates (“Highland”). Highland values individual privacy and we want to give our website visitors the opportunity to know what information is collected on the website, how it is used, how we protect personally identifiable information, and circumstances where information may be disclosed. If you have questions or concerns that are not addressed in our Website Privacy Policy, you can contact us by email at privacy@highlandfleets.com or by phone at (978) 288-1105.

You can also reach us by mail at:
Highland Electric Fleets
200 Cummings Center
Suite 273D
Beverly, MA 01915

Data We Collect On Our Website

We collect personally identifiable information, such as your email address, if you communicate with us by email, as well as other information that you might supply voluntarily through our online forms.

Our web server automatically collects information from your computer and navigation patterns when you visit our site, including your Internet Protocol (IP) address, the computer’s operating system, the type of browser you use, and the specific web pages visited during your connection. We also track data such as the total number of visits to our website and the number of visitors to each page of our website.

Our website uses cookies to collect information as described below. However, we do not collect any personally identifiable information about site visitors through our web server or utilization of cookies.

How We Use the Data

We generally use data collected on our website for marketing and sales purposes, and to improve and customize our website and service offerings based on visitor preferences. We may use the personally identifiable information collected on the website to respond to an email or other inquiry or request made by you or to send updates or notices to you about our organization and the services we offer that we think may be of interest to you. Any general notices or marketing emails that you receive from us will include opt-out options. We may use information, including personally identifiable information, in aggregate form for system maintenance and to better understand how our visitors use our site and services so that we can make them better.

Disclosure of Data

We may provide information that identifies you to companies that assist us in website development activities and in fulfillment of your request for a product, service or information. These companies will be subject to confidentiality agreements with Highland that restricts their use of any confidential information, including your personally identifiable information.

Highland may also share statistical or demographic information in aggregate form with third parties for marketing or research purposes. This aggregate data will not contain any information that personally identifies you.

At all times, however, Highland reserves the right to disclose information where required by law or to comply with valid legal process (such as a search warrant, subpoena or court order), to protect Highland’s rights or property, including without limitation in the event of a transfer of control of Highland or substantially all of its assets, or during emergencies when safety is at risk.

Children’s Privacy

Highland’s website is intended for adults. We do not knowingly collect personal information from children under the age of 13. If we obtain knowledge that we have collected personally identifiable information about a child under 13 in retrievable form in its files, we will delete that information from our existing files.

Cookies & Computer-Related Information

Our website uses cookies–identifiers for mobile devices and similar technology to collect data. A cookie is a small text file stored on your device and is used in website system administration to identify a specific user and track the movement of the user from one screen to another. This information may be used by our staff to detect and resolve website problems, assist with customer support, improve customer experience, and allow permissions and access rights to users. We will not collect any personally identifiable information about site visitors in this process.

We use Google Analytics, Meta Analytics, LinkedIn Analytics, and TikTok Analytics (and may use similar third-party analytics tools from time-to-time), which collect and process data and share the data with these third parties.

Information on how Google uses data from partner sites, such as ours, can be found at www.google.com/policies/privacy/partners/

Information about how Meta uses data from its partner sites can be found at https://www.facebook.com/privacy/policy/

Information about how LinkedIn uses data from partner sites can be found at https://www.linkedin.com/legal/privacy-policy

Information about how TikTok uses data from partner sites can be found at https://www.tiktok.com/legal/page/us/privacy-policy/en

Our website includes an opt out notice where you can elect to refuse to allow cookies and similar technology that collect and process data. Regardless of your election, you may change your election to either opt out or opt in by modifying cookie settings on your device. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org.

Updates to Our Website Privacy Policy

This policy was last updated on February 19, 2026. Whenever we change our policy, we will give reasonable notice by posting a notice on our home page. Since these policy change notices last only for a limited time, however, you should check this Website Privacy Policy regularly to see if there have been any changes.

How You Can Control and Update Data about You

We want to be sure that we keep only the most accurate and up-to-date information about you in our records. Therefore, whenever you believe that your contact information needs to be updated, you can email us at privacy@highlandfleets.com or enter information into our online forms to correct or update your contact information.

You may choose at any time to remove your name, telephone and fax numbers, and postal and email addresses from the lists we use to send notices or updates and elect not to receive correspondence from us by emailing at privacy@highlandfleets.com.

Other Websites

Highland’s website contains links to other websites outside of Highland’s control. Other Internet sites you visit – including those linked from Highland’s website – may have their own privacy policies or no policy at all. Other websites might use personal information differently than our policy permits. We strongly encourage you to review the privacy policies of any site before providing any personal information.

Data Integrity and Security

We have reasonable security measures in place at our physical facilities and on our Web server to protect against the loss, misuse, or alteration of information collected from affiliates, customers, and visitors. We also have in place privacy protection control contractual obligations with our vendors designed to ensure that personal data is protected from unauthorized access or disclosure. All Highland employees are subject to confidentiality and privacy policies of the company. Only authorized employees are permitted to have access to personally identifiable data about website visitors. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination.

California Privacy Notice

This section applies solely to residents of the State of California and supplements the information above. It explains how we collect, use, disclose, and “share” personal information of California residents and describes your rights under the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”).

Categories of Personal Information We Collect

In the past 12 months, we may have collected the following categories of personal information about California residents, as defined by the CCPA (examples are illustrative):

• Identifiers – such as name, email address, phone number, IP address, and online identifiers.​​
• Customer records information – such as contact information and account or profile information you provide in forms or communications.
• Commercial information – such as records of products or services you may have requested or considered and related interactions.​
• Internet or other electronic network activity information – such as browsing history on our website, pages viewed, referring URLs, clickstream data, time spent, and interactions with our emails or ads, collected via cookies and similar technologies.​​
• Geolocation data – such as approximate location inferred from your IP address.
• Professional or employment‑related information – such as company name, job title, or role where you choose to provide it in contact forms.
• Inferences – drawn from the information above to create audience segments or to understand preferences for marketing and analytics purposes.​

We do not knowingly use or disclose “sensitive personal information” for purposes other than those allowed by the CCPA (such as security, fraud prevention, and service operation). If that changes, we will update this Notice and provide any required right to limit such use.​

Sources of Personal Information

We collect personal information from:

• You directly (for example, when you fill out forms, contact us, or communicate with us).
• Your devices and browsers when you use our website, via cookies, pixels, and similar technologies and our server logs.
• Our service providers and contractors (for example, analytics providers, hosting providers, marketing platforms, and customer relationship management tools).
• Business partners, advertising networks, and social media platforms, to the extent permitted by their own privacy policies and your settings.​

Purposes for Collecting Personal Information

We collect and use personal information for the business and commercial purposes described above in “How We Use the Data,” including:

• Providing, operating, and improving our website, products, and services.
• Responding to your requests, inquiries, and communications.
• Marketing and advertising, including understanding the effectiveness of our campaigns and tailoring content.
• Performing analytics, measurement, research, and audience development.
• Maintaining security and integrity, detecting and preventing fraud or misuse.
• Debugging and repairing errors that impair existing functionality.
• Complying with legal obligations and enforcing our rights.

Disclosure of Personal Information

We may disclose the categories of personal information listed above to the following categories of recipients for business purposes:

• Service providers and contractors (e.g., hosting, analytics, marketing, email, CRM, and security providers).
• Business partners and joint marketing partners.
• Professional advisers (e.g., lawyers, auditors, insurers, consultants).
• Government authorities and law enforcement where required by law or to protect rights and safety.
• Successors in interest in connection with a merger, acquisition, or sale of assets.​

We do not knowingly share the personal information of children under 16 years of age.​

Sharing of Personal Information

Under the CCPA, “sale” and “sharing” have broad meanings and can include certain disclosures of personal information to third‑party advertising and analytics partners in exchange for their services.

• We may “share” the following categories of personal information for cross‑context behavioral advertising or similar marketing and analytics purposes:
  • Identifiers (such as IP address and online identifiers).
  • Internet or other electronic network activity information.
  • Inferences about preferences or interests.

These activities typically involve tools such as Google Analytics, Facebook/Meta Analytics, and other similar platforms, which may use cookies or similar technologies to collect information about your use of our website and other sites or services.​​

You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you may:

• Click on our “Do Not Share My Personal Information” link (where available) and follow the instructions; or
• Contact us using one of the methods described in “How to Exercise Your California Privacy Rights” below.​

We also recognize certain browser or device‑based opt‑out preference signals, such as the Global Privacy Control (GPC), as a request to opt out of sale or sharing for that browser or device, to the extent required by California law.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including to meet legal, accounting, or reporting obligations, to resolve disputes, and to enforce our agreements.​

We determine retention periods based on factors such as the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and applicable legal requirements.​

Your California Privacy Rights

If you are a California resident, you have the following rights, subject to certain exceptions:

• Right to know/access – You can request that we disclose the categories and specific pieces of personal information we have collected about you, as well as the categories of sources, purposes, recipients, and any sale or sharing of your personal information.
• Right to delete – You can request that we delete personal information we collected from you, subject to certain exceptions (for example, where retention is required to complete a transaction, detect or prevent fraud, or comply with legal obligations).​
• Right to correct – You can request that we correct inaccurate personal information we maintain about you.​
• Right to opt out of sale or sharing – You can direct us not to share your personal information for cross‑context behavioral advertising.
• Right to limit use and disclosure of sensitive personal information – If we use or disclose sensitive personal information beyond the limited purposes allowed by law, you may direct us to limit such use or disclosure. At this time, we do not use sensitive personal information in a way that triggers this right.​
• Right to non‑discrimination – We will not discriminate against you for exercising any of your CCPA rights (for example, by denying goods or services, charging different prices, or providing a different level or quality of services), subject to permitted program differences.

How to Exercise Your California Privacy Rights

To exercise any of your rights described above, you may contact us using any of the following methods:

• Email: privacy@highlandfleets.com
• Mail: Highland Electric Fleets, 200 Cummings Center, Suite 273D, Beverly, MA 01915
• Phone: (978) 468‑0189

When you submit a request, we will take steps to verify your identity, which may include asking you to provide information we already have on file (such as your email address, phone number, or recent interactions with us). If you authorize an agent to make a request on your behalf, we may require proof of the agent’s authorization and verification of your identity, as allowed by law.​

You may also adjust your cookie and tracking preferences through our cookie tools (where available) and your browser settings, and by using our “Do Not Share My Personal Information” link, if provided on our website.