Our Website Privacy Policy

This is the Website Privacy Policy for Highland Electric Fleets, Inc. and its family of companies and affiliates (“Highland”). Highland values individual privacy and we want to give our website visitors the opportunity to know what information is collected on the website, how it is used, how we protect personally identifiable information, and circumstances where information may be disclosed. If you have questions or concerns that are not addressed in our Website Privacy Policy, you can contact us by email at privacy@highlandfleets.com or by phone at (978) 468-0189.

You can also reach us by mail at:
Highland Electric Fleets
200 Cummings Center
Suite 273D
Beverly, MA 01915

Data We Collect On Our Website

We collect personally identifiable information, such as your email address, if you communicate with us by email, as well as other information that you might supply voluntarily through our online forms.
Our web server automatically collects information from your computer and navigation patterns when you visit our site, including your Internet Protocol (IP) address, the computer's operating system, the type of browser you use, and the specific web pages visited during your connection. We also track data such as the total number of visits to our website and the number of visitors to each page of our website.
Our website uses cookies to collect information as described below. However, we do not collect any personally identifiable information about site visitors through our web server or utilization of cookies.

How We Use the Data

We generally use data collected on our website for marketing and sales purposes, and to improve and customize our website and service offerings based on visitor preferences. We may use the personally identifiable information collected on the website to respond to an email or other inquiry or request made by you or to send updates or notices to you about our organization and the products we offer that we think may be of interest to you. Any general notices or marketing emails that you receive from us will include opt-out options. We may use information, including personally identifiable information, in aggregate form for system maintenance and to better understand how our visitors use our site and services so that we can make them better.

Disclosure of Data

We may provide information that identifies you to companies that assist us in website development activities and in fulfillment your request for a product, service or information. These companies will be subject to confidentiality agreements with Highland that restricts their use of any confidential information, including your personally identifiable information.

Highland may also share statistical or demographic information in aggregate form with third parties for marketing or research purposes. This aggregate data will not contain any information that personally identifies you.

At all times, however, Highland reserves the right to disclose information where required by law or to comply with valid legal process (such as a search warrant, subpoena or court order), to protect Highland's rights or property, including without limitation in the event of a transfer of control of Highland or substantially all of its assets, or during emergencies when safety is at risk.

Children's Privacy

Highland's website is intended for adults. We do not knowingly collect personal information from children under the age of 13. If we obtain knowledge that we have collected personally identifiable information about a child under 13 in retrievable form in its files, we will delete that information from our existing files.

Cookies & Computer-Related Information

Our website uses cookies–identifiers for mobile devices and similar technology to collect data. A cookie is a small text file stored on your device and is used in website system administration to identify a specific user and track the movement of the user from one screen to another. This information may be used by our staff to detect and resolve website problems, assist with customer support, improve customer experience, and allow permissions and access rights to users. We will not collect any personally identifiable information about site visitors in this process.

We use Google Analytics and Facebook Analytics (and may use similar third-party analytics tools from time-to-time), which collect and process data and shares the data with these third parties.

Information on how Google uses data from partner sites, such as ours, can be found at www.google.com/policies/privacy/partners/

Information about how Facebook uses data from its partner sites can be found at https://www.facebook.com/privacy/explanation

Our website includes an opt out notice where you can elect to refuse to allow cookies and similar technology that collect and processes data. Regardless of your election, you may change your election to either opt out or opt in by modifying cookie settings on your device. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org.

Updates to Our Website Privacy Policy

This policy last updated on May 31, 2022. Whenever we change our policy, we will give reasonable notice by posting a notice on our home page. Since these policy change notices last only for a limited time, however, you should check this Website Privacy Policy regularly to see if there have been any changes.

How You Can Control and Update Data about You

We want to be sure that we keep only the most accurate and up-to-date information about you in our records. Therefore, whenever you believe that your contact information needs to be updated, you can email us at [privacy]@highlandfleets.com or enter information into our online forms to correct or update your contact information.

You may choose at any time to remove your name, telephone and fax numbers, and postal and email addresses from the lists we use to send notices or updates and elect not to receive correspondence from us by emailing at [privacy]@highlandfleets.com.

Other Websites

Highland’s website contains links to other website outside of Highland’s control Other Internet sites you visit - including those linked from Highland’s website - may have their own privacy policies or no policy at all. Other websites might use personal information differently than our policy permits. We strongly encourage you to review the privacy policies of any site before providing any personal information.

Data Integrity and Security

We have reasonable security measures in place at our physical facilities and on our Web server to protect against the loss, misuse, or alteration of information collected from affiliates, customers, and visitors. We also have in place privacy protection control contractual obligations with our vendors designed to ensure that personal data is protected from unauthorized access or disclosure. All Highland employees are subject to confidentiality and privacy policies of the company. Only authorized employees are permitted to have access to personally identifiable data about website visitors. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination.