Full-timeEntry level

Beverly, MA (Hybrid)

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Product Marketing Associate

About Us

Highland Electric Fleets is the market leader in vehicle electrification-as-a-service, focusing on school, municipal, and other government agency fleets. We’ve done the most, and largest, deals in our space and we are growing rapidly. Our full-service offering reduces the cost and complexity of electrification, making it easy and affordable to transition from diesel to electric, today, and accelerating a key element of the clean energy transition.

Our mission is to eliminate the barriers to better student health and cleaner air. We aim to mitigate risk for our customers, increase EVSB market penetration, and deliver positive impacts across a broad spectrum of stakeholders: students, communities, school districts, fleet operators, manufacturers, and utilities.

Product Marketing Associate

Location: Remote; Beverly, MA - hybrid

Employment: Full Time


Highland is looking for a Product Marketing Associate who is equal parts strategic, analytical, creative, and emotionally intelligent.

As an early member of the Product Marketing team, you’ll gather and process data to develop positioning for key products and features, support commercial teams with collateral & tools, conduct customer focus groups, and partner with our technical teams on roadmap, internal trainings, and product launches.

This is a highly cross functional role that reports to our Product Marketing Manager. You’ll get the opportunity to work across all aspects of the business and become an expert in fleet electrification in the process. A strong candidate will have experience or express a strong interest in EVs, climate change mitigation, energy, project finance, education, or related fields.


  • Own key components of the Product Marketing function – such as sales enablement, collateral creation, and primary & secondary stakeholder research

  • Build out existing foundations for an effective Product Marketing function & Marketing team – including defining customer personas, mapping customer buying journeys, and discovering buyer insights through focus groups

  • Develop deep understanding of the EV landscape in North America to continue to build and position our suite of products

  • Create clear, compelling customer-facing content across multiple channels, including case studies, whitepapers, presentations, webinars, website, cut sheets, and technical sales collateral


  • 1-3 years of experience in product marketing, consulting, product management, or related roles

  • Ability to work cross-functionally, influence without authority, and thrive in a fast-paced startup environment

  • A strategic thinker – able to break down and simplify complex problems & industries

  • Extremely organized, with high attention to detail

  • Experience with stakeholder interviews & focus groups (preferred)

  • Experience in EVs, climate change mitigation, energy, project finance, education, or related industries (preferred)

  • Ability to operate independently and meet deadlines, but also able to work collaboratively with a cross-functional team

  • A great storyteller who understands how best to reach customers and crafts messages that resonate with them

  • Familiarity with tools including PowerPoint, Excel, Adobe InDesign


  • A competitive base salary
  • Performance-based bonus program with a leading, high-growth entrepreneurial company
  • Stock compensation
  • 100% paid medical, dental, vision and life insurance
  • 401(k) and 401(k) match
  • Generous vacation/sick time, and holidays


Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.